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Restoring Trust in

Information

We are an alliance of cross-sector organisations that collaborate to strengthen the integrity of our digital information ecosystem

Initiatives

Deepfakes Analysis Unit (DAU)

Report a suspected deepfake that might be harmful

Initiatives

Fact-Checking Network (FCN)

Commit to highest standards in fact-checking

Our Mission

The mission of Trusted Information Alliance (TIA) is to strengthen the quality, safety, and credibility of information in the digital age.


We work across sectors to ensure transparency, promote responsible communication, advocate for platform accountability and AI safeguards, support fact-checking and policy innovation, and empower the public to navigate the information ecosystem with confidence.

Our Scope of Work

Our work brings together key players from across the digital information ecosystem—publishers and fact-checkers, content creators on social media, the platforms that run those networks, policy experts, government representatives, and most importantly, the people who use and rely on information every day. To make the information ecosystem reliable, we categorise our work into the following seven broad categories.

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Promoting Transparency
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Enhancing Public Awareness
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Advocating For Responsible Use Of AI
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Advocating For Policy Reforms
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Shaping Responsible Discourse
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Strengthening Information Integrity
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Facilitating Platform Accountability

Our Blog

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